Back
Meta
Using AI to personalise the shopping experience on Instagram and Facebook.
Managed design operations and product strategy for Instagram’s core AI recommendation engine, supporting its scaling into a multi-billion dollar revenue line for Facebook and Instagram.
Defined and executed the product roadmap across cross-functional teams during a critical phase of organizational growth.
What I did
- Strategy Alignment: Partnered with Product Directors to refine the commerce narrative, turning complex technical roadmaps into a clear product vision for executive leadership.
- Quality Frameworks: Launched a cross-organizational UX quality program, coordinating a task force to systematically identify and resolve core usability defects across checkout flows.
- Operational Scale: Collaborated with senior design leadership to build an enterprise roadmapping framework and an operational dashboard to optimize resource allocation.
Time to Build.
Tell me what you're working on.